What Affects Search Engine Rankings?
There are many different factors that affect search engine rankings. First, the beginning of any SEO strategy involves creating indexable content, which allows search engines to actually read your website. Search engines also require crawlable link structures, which refers to a navigational structure that is logical, allowing search engines to browse. Another important aspect of SEO is keyword use, which allows search engines to locate content that is relevant to a user’s search. Title tags, meta descriptions, URL structures, and rich snippets are also key aspects of SEO.
Ultimately, search engines are looking for websites that offer the highest level of usability to visitors. This means that your website needs to be easy to navigate and understand, accessible, and designed well. It also must offer high quality content that is relevant to the search at hand. Search engines can also penalize your website for certain practices that are not user-friendly, such as keyword stuffing.
Can I Do My Own SEO?
With time and dedication, anyone can learn the basics of SEO. However, SEO is a lot more complex than just its basic components. There are many different unique elements to SEO that a basic introduction will not cover, and these other aspects can greatly improve your SEO strategy. By relying on an expert to perform your SEO, your business is more likely to rank higher in SERPs and gain more visitors.