Our Blog

Thing are Improving in Home Improvement

We recently took several laps around the Indiana State Fair Grounds buildings visiting with some new clients and gauging the optimism of the entrepreneurs in the home improvement industry.? Things seem decidedly brighter this year and we have picked-up several clients recently that work in residential remodeling and refinishing.? It makes some logical sense. American’s seem to be stepping-up and spending more on home improvements for the first time since 2006 –

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SOPA and PIPA will do more harm than good!

SteerPoint believes in fighting internet piracy and going after counterfeiters, but SOPA and PIPA will do more harm than good. SOPA and PIPA would allow the blocking of web sites without due process or prior judicial oversight. Search engines could be required to remove blacklisted web sites from their results. Also, many internet companies that allow users to post information would have to review everything users post or risk facing expensive litigation.

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What’s YOUR First Screen?

First Screen. Second Screen. Third Screen. I went to a seminar about a year ago where a marketing/technology expert referred to the smart phone as a consumer’s “third screen” through which they receive news, entertainment and stay connected. The event was sponsored by a TV station – so, of course, Television was the first screen; the computer screen, the second – and, the smart phone was the emerging third. Being of an

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Your Site Sucks – I’m Sorry

I am a long-time fan of Chicago; the Band.??I loved the early brass-rock days of CTA and “25 or 6 to 4” up through “Beginnings” and “Saturday in the Park”.???However, they started to lose me in the Peter Cetera days when they cranked out sappy-chick-hits with high note hooks like?Hard for me to Say “I’m Sorry.” That song has been hooked in my head this week here at the office.??It IS hard

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Will your site code be ready for Google TV?

Ok this goes out to all the proprietary developers on the web! Google tv is on its way and a quick question – do you have a developer working full time to make your “in-the-box” platform ready for Google TV? We all know that WordPress, Drupal and Joomala have thousands if not millions of developers keeping the technology up to the latest standards and features. My gut tells me that this will

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Internet Marketing is here to stay!

Ok let’s talk about the Pink Elephant in the middle of the room. Over the past 2 years I have met more CEO’s and GM’s that have zero clue about the web – even had one GM that didn’t even know the difference between IE, Firefox and Safari. Note to all owners in business – unless you are coming out of a cave or listening to a CEO/GM that are clueless the

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PPC out of Control

If you are not comparing your PPC development to your organic results than you are wasting money! After a week of new client interviews this week, I was once again reminded of how many companies call “PPC” – “SEO”. I was also shocked at how many companies are running a strong PPC campaign but the organic results have not developed over the life of the campaign. When you engage an Internet marketing

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Social Media CRM – Shoutlet

Just finished a presentation of the social media-marketing platform Shoutlet. We are looking to find a solution for our clients so they can engage in the social media world without having hours of programming lessons. Lets face it 500 million Facebook members is a market still not embraced by more than 50% of the companies in business today. Shoutlet offers a fantastic internal CRM system that maintains the social media chat and

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Google Local New Presentation in Organic

Is Google making another change? Last week while logged into my Google account, I witnessed a new presentation to Google’s organic search result. It looks like they are testing to see if people prefer the Google Local combined with organic results. My first thought is “I hate it” – not because it’s change (I welcome change) but knowing that Google still has issues with the algorithm for Local. Combining the two just

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