Our Blog

What’s Your Pandemic Video Strategy?

With the fits and starts of lockdowns and stay-at-home orders during this pandemic, the “rules” of business development, new customer acquisition and overall marketing have been thrown off-balance. The old methods are not going to produce the results you desire and expect. Buried inside this bad news is plenty of good news – if you dig deep enough to uncover it. Currently there is a golden opportunity to use video as a

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SteerPoint – A Full-time Digital Agency

To succeed at any job or to accomplish any task, you have to have the resources you need available to you when you need them. That seems to be a pretty simple premise. With the health crisis isolations and work-from-home positions being more and more the “normal”, it seems like most major companies are re-thinking what it really means to be a company. We have been thinking and re-inventing as well.

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Creating Long Term Brand Assets

A strong and compelling video that tells your unique story is a quantifiable asset of your business. Just like your logo, the sign on your building, your company website or even the informal brand messages you share into your marketplace, a brand video is long-term and durable asset. Here’s 6 reasons WHY it’s a worthwhile investment. -You control the narrative. Unlike social reviews and word-of-mouth, a video provides consistency and control in

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Top 5 Social Media Trends Your Business Should Be Embracing

Social media marketing is a powerful tool for any business to connect with potential customers. As with any other marketing strategy, new trends and best practices are constantly cropping up, and you may need to update your social media game to stay ahead of the curve. To help you do just that, we’ve compiled some of the top social media trends for businesses in 2018.

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Google AdWords Update: Transition to Google Ads

Google launched Google AdWords 18 years ago as its premiere platform for creating and managing digital ads. Advertisers have come to love the platform because it provides an efficient way to spend marketing dollars in a way that is highly trackable. Google recently announced that Google AdWords will be no more (sort of). Don’t worry, the platform isn’t disappearing, it’s transitioning into Google Ads. This major change is coming by the end of July 2018. So what aspects are changing and what can we expect in the future from Google?

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Fake Reviews? Ethical Business Practices & Digital Marketing

Creating fake reviews may seem like a quick and easy way to attract customers and boost your business’s local profile, but beware of the consequences. Doing so not only violates Google guidelines, but is actually breaking the law. This practice can also backfire and severely diminish your reputation if consumers suspect fake reviews are being utilized.

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What’s New on Google AdWords

The world of digital marketing is always changing, and Google always seems to be at the head of the charge. Google’s AdWords platform is at the forefront of all things PPC (pay-per-click) advertising, and the Google team is constantly coming up with new innovations for us to utilize in our marketing efforts. Today, we take a look at one such innovation that has the potential to drastically alter the way we advertise online.

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SEO Is Alive and Well in 2018

Search engine optimization (SEO) critics love to predict when SEO will die – often sooner rather than later. However, the death of SEO simply will not happen. SEO may evolve with modern technologies and marketing tactics but optimizing content for user searches will never go out of style. SEO is not only alive and well, but it’s more important than ever.

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