Did you know July 17th was World Emoji Day? Well, if the high holiday of cartoon crying cats, pizza, and emoting faces on them passed you by, you also likely missed the news that Twitter is now allowing companies to target ads to users tweeting specific emojis.
We at SteerPoint believe fully in integrating a digital marketing plan that includes many elements. The more diverse your attack, the wider net you cast. But without knowledge of which methods work and which ones are fruitless, how will you know if you’re making the correct choices?
There’s nothing more likely to elicit a riotous response on the internet than when a big tech company changes their logo. And when Instagram mixed up theirs’ recently, well…oof…it didn’t go so hot.
Big news coming from the Social Media Changes Department once again this week, as Twitter announced it will increase character limit in tweets to contain 140 characters while still including pictures and links.
Let’s face it. You’re probably a little self-conscious about your site. Sure, you’ve signed off on the final touches and vetted it a thousand times. But now it’s just sitting out there on the world wide web, attracting users; being judged. If you’re anything like us, you’ve got a super-keen eye for the good, bad and ugly when it comes to websites. But we consider ourselves extreme compared to most. The important question you should be able to answer is how well does your site hold up in the eyes of your basic visitor?
What caught our eye at SteerPoint was Facebook reporting they’re now shipping the virtual reality system Oculus Rift to homes. What does VR marketing have to do with digital marketing, you ask?
As aficionados of all things social media, we’re actively checking social media platforms for what’s new, what’s good and what’s bad. And because we see many brands practicing faux pas, we wanted to expound some advice for businesses on what not do.
If one of your demographics is mothers, you’re really hurting your brand by avoiding Instagram. According to a study released by the online mobile photo-sharing titan, 25% of female Instagram users over the age of 18 are moms. Furthermore, 9 out of 10 of those users check Instagram once per week, with 68% using the app daily. With an ever-increasing reliance on mobile devices, the call to action for businesses to represent
Setting up your site involves crucial decisions on a number of different items. You must select the right platform, appropriate tags and best technologies to support your site. But one of the most important steps in creating a functional site is choosing the right host.