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Yellow Pages: Less is Best

We cannot count the number of client meetings in the past 90 days where business owners have lamented their expenditures in Yellow Pages – and, regretted committing to contracts that were not giving a return on their investments. ?In many client situations, we find ourselves competing for SEO budgets against?Yellow Pages allocations. Our perspective: spend as little as possible in the Yellow Pages.? Move the dollars into SEO. The opportunity for dramatically

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